Brussels-Scarce Original 1958 American Express Tours to Brussels for the Fair #ON932
There are surprisingly very few souvenir items available from this mid-century exposition. I’m always keeping an eye open for any and all world’s fair items from the first in London in 1851 up through 1986 in Vancouver BC. I’ve included the latter and the 1974 Spokane fair because I attended them. Otherwise my logical cutoff would be the 1964-65 fair and I don't handle any ephemera from 1968, 1982 or 1984.
In all my hunting for world's fair material I find fewer 1958 Brussels items than most any fairs. It is quite surprising to me that if you compare the 1958 fair to say another small fair of the era, say 1962 seattle that had what they call a "jewel box" site and attendance was less than 10 million--yet one can easily find HUNDREDS of Century 21 memorabilia and perhaps a dozen things from Brussels if you're lucky. Perhaps more research would unearth some reasons. Considering that among the well-known fairs, there was quite a gap between 1939-40 NY and SF until Brussels, nearly twenty years, and was followed soon after with the Seattle and NY fairs.
This brochure is in excellent condition and features the massive Atomium above the abstract star representative of the ’58 fair. It’s interesting to note that the American Express tour wasn’t for the general public, but rather for members of the armed services and I’d guess a small number of others.